Capital management is shortly defined as “a financial strategy aimed at ensuring maximum efficiency in a company's cash flow. “Capital management is a mystery to the vast majority of people. While most understand that money flows through global economies, few grasp the intricacies of putting that capital to work for a company. Thus, many struggles to grasp just what capital management is. An entrepreneur is a term which is used to denote the person who runs or owns two or more businesses. For beginners pursuing business, capital management is much more important because they need to know about the flow of money in the market so they would handle the critical situation whenever the company gets low.
        
        Those people should know which is an “asset” and which is a “liability”. Adding a note on the asset, this is the value which will generate income. Assets include buying land, renting a house, starting a business etc. Liability is a term in which the value of the things gets depreciated after buying them. Liability includes buying a car, bike, home etc. the asset is like a long-term investment but the liability is where the money gets exchanged for things, but the thing's value gets low after using it or owning it. Only mathematics is not used to manage money beyond that there are a lot of things hidden in it. 
       
       Efficient capital management helps ensure your business runs smoothly and includes managing your inventory, accounts receivables, and accounts payables. It also takes maintaining both your short-term assets and liabilities to ensure you have the liquid funds necessary to run your day-to-day operations. 
       
       The importance of finance in business cannot be sufficiently stressed. Business finance can help entrepreneurs purchase land, capital assets and other assets without much difficulty and can focus solely on commencing the operations of the business. To make sure the next generation of entrepreneurs understands the importance of capital management, AUSEC presents a 2-hour workshop on capital management conducted by Mr Balaji Premkumar, co-founder of the company exemplary.ai. He is the managing director of the law firm, Tanvi Balaji and associates and is the co-founder and former COO of Business Sources inc. The workshop will focus on understanding and identifying areas where one should spend and save money and make wise choices that will provide your startup with a solid financial backbone.
       Name: Dhanya Venkateswaran
       

Capital Management Workshop

Capital management is shortly defined as “a financial strategy aimed at ensuring maximum efficiency in a company's cash flow. 

The machine learning market is worth $15.44 billion in 2022. The market is anticipated to grow up to 209.91 billion by 2029.

        Have you ever wondered about the reason behind this growing demand?
        
        About Webinar:
        
        It is because many leading companies in the world today, such as Facebook, google and uber, make machine learning a central part of their operations. The machine learning market size has been steadily growing. It is a type of data mining that allows computers to ‘learn on their own experience.
        Nowadays, it's not an exaggeration to say that each of us encounters machine learning multiple times daily. And even though saying that machine learning entirely changes the way we live may sound like a cliché, we're going to say and prove that once again with the most impressive and recent statistics. Until the 1960s AI and ML were more or less synonymous, but thereafter they diverged and now they are rampant in the tech industry, mass media and academia.
        The reason the tech industry is obsessed with technology is that it enables it to build machines that learn from the behaviour of internet users to predict their actions and, in particular, what they are intended to like, value and might want to buy.
        Probably, you would have noticed that the product you have searched for on the eCommerce website, would abruptly be recommended on social media platforms.
        The reason behind this incognito is Machine Learning.
        The major prerequisite of this ongoing technology is data. Data is the lifeblood of all businesses. Companies ideally need to use all of their generated data to derive value from it and make impactful business decisions. Before making this decision comes the Data Analytics.
        The ability to derive key performance indicators or statistics from data is tedious. With data being scattered around, getting concrete information promptly is problematic. Data Analytics provides a major actionable insight into customer behavior and market behavior. It is a discipline focused on extracting insights from data, including the analysis, collection, organization and storage of data.
        Currently, the world is being driven digitally with technology and data being present everywhere. It is apparent when Geoffrey Moore said “Without data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway”. The prime aim of data analytics is to apply statistical analysis and technologies to data to find trends and solve problems. The Indian Brand Equity Foundation expects the Data Analytics industry to hit up to $119 billion by 2026. Data Analytics has become important in various businesses across sectors.
        In the modern era, data is as significant as water. As long as data is present, the widening of these technologies is unstoppable so does the job opportunities. Bill gates once quoted that “A breakthrough in machine learning is worth ten Microsofts”. The average salary rise in these technologies in the past few years is remarkable.
        This is THE FUTURE is an understatement.
        
        Participant's Requirements (Note):
        
        Only Windows 10 32-bit (x86) or 64-bit (x64) platforms.
        Memory (RAM): At least 2 GB available, 4 GB or more is recommended.
        Display: At least 1440x900 or 1600x900 (16:9) required. Lower resolutions such as 1024x768 or 1280x800 aren't supported, as certain controls (such as closing the startup screen) display beyond those resolutions.
        CPU: 1 GigaHertz (GHz) 64-bit (x64) processor or better recommended.
        WebView2 needed, if not automatically installed with Power BI Desktop or uninstalled.
        Power BI Desktop is not supported in Virtualized Environment (eg. Citrix).
        Latest Version of Microsoft Power BI (Open Sourced Free Application).

Introduction to Data Analysis and ML Workshop

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It's a 4 hour hands-on session on Digital Marketing conducted by Sangeetha S Abishik, A Digital marketing Consultant, Professor, Speaker at various Business forms and Youtuber of Digitally Marketing educational Content.

        The session gives the participants an opportunity to gain immense knowledge on Digitally Marketing their ideas, ways to promote themselves and their ideas through Social media forms such as Instagram, Youtube and Facebook.
        
        The importance of marketing for your business or other things is important as it makes the customers aware of your products or services, engages them, and helps them make the buying decision. Furthermore, a marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition, etc.
        
        Advertising helps making people aware of the new product so that the consumers come and try the product. Advertising helps creating goodwill for the company and gains customer loyalty after reaching a mature age.
        
        Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. There are many examples for instance inbound marketing, email marketing, social media marketing, and content marketing etc. Essentially, if a marketing campaign involves digital communication, it's digital marketing.
        
        Digital marketing is very famous nowadays as it reaches a highly large population and many people get to know about the thing what we want to brand.
        
        Digital marketing can be broadly broken into 8 main categories including Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing. Studying digital marketing can help you develop a diverse set of skills valuable in the current job market.
        
        You might be able to hone your competencies in SEO, website development, research, data analysis, copywriting, social media management, graphic design, multimedia content creation, automation and programming. Digital marketing is extremely important in today's day and age. It helps focus on targeted audiences with a global reach, unlike traditional marketing, bringing in high revenue with little investment. It is conversion-led and can easily be monitored.
        
        Damage control is also easy with digital marketing. We can never deny the fact that people are living their lives today fully in online mode and any content posted online gets quick responses and replies digital marketing no doubt can enhance our advertising and take it to the next level. So know more and gain utmost knowledge about digital marketing from the maestro on how to make proper use of digital marketing and gain profits out of it.
        
        Social Media Handles;
        
        Instagram: https://www.instagram.com/sangeethasabishek/?hl=en
        Linkedin: https://www.linkedin.com/in/sangeetha-s-abishek-a0536137/
        Youtube: https://www.youtube.com/c/SangeethaSAbishek
        

Digital Marketing Workshop

English has become the lingua franca for global communication and its importance is only going to grow further in the coming years.

        Today, a lot of people are missing out on opportunities because they just can't communicate well enough. English language skills can open doors to life-changing opportunities, like better jobs and education. But you can only open those doors if you have a strong command of the language.
        
        This workshop is the perfect solution for this problem!
        
        You will become versed in the best strategies and tools for sounding more confident and feeling more comfortable speaking in English. You will also learn how to prepare and perform better at job interviews, as well as how to give better presentations. In addition, you will also discover the importance of IELTS and TOEFL so that you can pursue your academic dreams abroad.
         
        Don't miss this opportunity to improve your skills in the English language! Sign up for the workshop now!
        
        

Lexically - Skill based language learning

The ability to share information, convince people and help them through writing is amazing. Content writing in the business allows customers to learn about services and products, compare companies, and find relevant information. Nowadays, business writing includes blogs, articles, SlideShare content, etc.

        Good-quality content allows customers to learn about a particular company, understand what services and products it offers, why a particular company is better than its competitors, etc. There are many business writers in demand since the amount of information that needs to be put in words and presented on websites is huge.
        
        Writers had to come up with ideas, do research, and then put their thoughts into words. However, nowadays, content writing has become easier, thanks to a number of AI writing software programs. These programs can help you to come up with ideas, do research, and even write entire articles on your behalf. As a result, you can save a lot of time and effort when it comes to creating content.
        
        Writing ability is the most important in business. Students of colleges and universities must know how to write a business essay since most jobs require good writing skills and at least some knowledge of how business works. If you are in the middle of writing a good essay on business but find it difficult, finding a reliable writing service will save you time.
        
        Content is the new marketing currency for businesses. It can help solidify the character and reputation of the brand, it provides value to incoming customers, it attracts new customers who are looking for information, and it increases search visibility. Businesses with a successful content marketing strategy tend to be successful in their other online marketing efforts, since building an impactful online reputation requires multiple channels in sync with one another.
        
        From print to digital, writing has always played an important role in marketing the product. Content writing is one of the modern world's growing business sectors. With very less to zero investments, content/creative writing is becoming a full-fledged career option for many. From blogs, social media marketing, story writing, and so on, writers have become efficient entrepreneurs by making an impact in society with their content and also having financial stability. Hence, the content writing workshop is planned as an entrepreneurship skill development.
        
        Do you want to become a content creator? A novelist? A blogger? A speaker? That is brilliant!
        
        In the journey to become who you want to be from the above, the first step is, well, to write. The straightforward action of writing, putting pen to paper, typing words on your laptop. To back this action of writing, we need the desire to share a story, express what was felt, and draw in words to express what conspired. This workshop by The Folded Paper Writing will help you get started in that journey of writing and storytelling. The simplest way to fall in love with writing is to experience first hand The Folded paper Writing's tried and tested activities that make the process of writing joyous, exciting, and adventurous.
        
        Are you ready for an adventure to see writing and the writer in you in a new light?
        
        Note: Reporting time - 1.30 pm IST
        
        Facilitator Details: Ms.Harini and Ms.Shibani, writers and co-creators, The Folded Paper Writing Community.
        
        POC Details:
        
        Krithika Priya M-7200822605
        Sudharshan Kailash-9150269389        
        

Writing and Stories A Guided Adventure

The ability to share information, convince people and help them through writing is amazing.

Workshops

02 Dec 22, 10:00 AM to 12:00 PM IST

Capital Management Workshop

30 Nov 22, 10:00 AM to 12:00 PM IST

Introduction to Data Analysis and ML Workshop

01 Dec 22, 10:00 AM to 12:00 PM IST & 01:00 PM to 03:00 PM

Digital Marketing Workshop

30 Nov 22, 01:30 PM to 04:30 PM IST

Lexically - Skill based language learning

02 Dec 22, 01:30 to 03:30 PM IST

Writing and Stories A Guided Adventure